Objective: Create a visual identity for UH Bikes, a new bike sharing program for the city of Cleveland. 

Execution: This program was designed from the ground up - from the type treatment to the bikes, bike stations, merchandise, advertisements and website.

Using University Hospitals' main color palette and typefaces as the sponsor of the program, UH Bikes takes pride in CLE by concentrating its messaging and creative on exploring the city while keeping the environment a bit cleaner along the way.